Find the right MRP for every product, from what each sales channel really costs you and what competitors charge.
Your numbers stay on this device. Save your file to keep a copy or move it to another computer.
Applies to all your products.
Tick every channel your brand sells on, or plans to. You choose which products go on which channel in the next section. Figures are typical terms; replace them with yours. Last reviewed: .
| Use* | Channel | Expected sales mix* % of units | Discount to customer % off MRP | Platform or trade margin % of selling price | Price slab below selling price ₹ | Margin in slab% of selling price | Payment gateway fee % of selling price | Marketing spend ₹ per order or % of selling price | Return rate % of orders | Shipping, handling and fixed fees ₹ per order | Return shipping ₹ per return |
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approx. Platform and trade margins marked approx. are industry ranges from secondary sources, not platform rate cards. Return rates for every channel are also approximate. Replace them with your own terms; the mark disappears once you do.
Entry wins first buyers, Hero is your best seller, Premium lifts your brand. The channels shown are the ones you ticked above; untick any a product should not be sold on.
| Product* | Role* | GST | Sold on* | Share of units optional, for range totals |
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Enter what each item costs you per unit. We work out its share of your MRP and compare it with what is typical in your industry. Leave a box blank to use the typical figure. Anything else you pay per unit? Add it with the "+ Add a cost line" menu in each group, or type your own; one-off costs like a photoshoot or website go in fixed monthly costs.
| Cost item | Your cost* ₹ per unit; at least the making cost | Share of MRPworked out for you | Industry typical % of MRP, approx. | How you compare |
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Every product's ideal MRP and where it sits against competitors, at a glance.
The lowest MRP at which every channel keeps your margin, against what competitors charge.
Every cost behind , ranked by how much it raises your MRP. The top one is your cost bottleneck: cutting it moves your price the most.
What each change on the channel that sets the price does to the ideal MRP for . If none is realistic, launch at the ideal MRP and work on positioning instead.
Optional, but it tells you whether buyers already pay your price. Add three or more for , with the same pack size as yours.
| Competitor | MRP ₹ | Typical selling price₹, optional | Main sales channeloptional | Product linkoptional |
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Optional: have product links? Paste them here and we fill the rows for you.
Your ideal MRP is checked against these in step 2.
Competitors show where the market sits. This shows what buyers will pay for . Send the four questions below to 30–100 people who match your target buyer, then paste their answers.
Tip: put the four questions in a Google Form with number answers. The response sheet then pastes straight in.
Copy the four answer columns from Google Sheets or Excel, or type one buyer per line separated by spaces. Prices must rise from question 1 to 4.
Each row is one product against its own competitors. Drag a yellow tag to try another price.
For , ranked by how much each step moves your price.
Save the setup you have now, try a different one, and compare them side by side. Useful for questions like "Myntra in or out?", "₹2,499 or ₹2,999?" or "do we need a premium product?".
Most brands launch with a bigger discount and fewer sales, then grow into full price. Fill in three numbers per phase to see how much cash you need before the business pays for itself.
| Phase | Entry product share% of units; blank keeps your product shares | Marketing change± % points vs today | Product cost change% vs today, e.g. bulk buying |
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Checks the label of against India's packaging rules (Legal Metrology) before you print.
Pre-filled from your channel discounts at the calculator MRP. Change any channel where you plan to sell at a different price.
| Channel | Planned selling price₹, blank uses the calculated price |
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Every term used in this tool, with the formula behind it. Tap any yellow ? on the page to open the same explanation.
Typical ranges, indicative only. Confirm terms with each channel for your category.
₹1,999 a year, including updates