Set an MRP that pays you on every channel you sell.
Enter what it costs to make and sell your product. MRP Lab works out the lowest price at which your website, marketplaces, quick-commerce apps and retailers all leave you the margin you want, and shows where that price sits against competitors.
Launch price for the first 100 buyers, then ₹1,999: left. One payment, no subscription to cancel. Your figures stay in your browser.
Example: a price worked out in MRP Lab
Example product: linen co-ord set, sold on Myntra, per piece
- Customer pays, after 30% off₹1,819
- GST inside the price−₹87
- Fabric, trims, stitching−₹435
- Labels, packaging, freight−₹85
- Shipping and fixed fees−₹120
- Ads on Myntra−₹182
- Myntra commission−₹400
- Returns and RTO−₹147
- Left after every cost₹363
- Your margin on Myntra21%
Myntra needs the highest price of the four channels, so it sets this MRP. Drop it and the same product could sell at ₹1,899.
Three questions it answers for each product
Most founders price from the making cost times three, or by copying a competitor. Both miss what each channel takes before the money reaches you.
What should we print on the label?
One MRP, worked out from your costs, every channel's fees, marketing, returns and GST. GST slabs and the zero-commission band on Amazon and Flipkart are applied for you.
What is pushing the price up?
The channel that sets the price, and the single cost that moves your MRP the most if you cut it. Each fix shows the new price it would give you.
Is it the price, or the distribution?
Your price on the competitor band. Inside it, work on reach and awareness. Above it, either earn the premium with your brand or change what pushes the price up.
How it works
About fifteen minutes for your first product. Leave any cost blank and a typical figure for your category fills in until you have the real one.
Fill in your numbers
Making cost, packaging and other costs, the channels you sell on with their discount, commission, ads and return rate, and three or more competitor prices.
See your price
Your ideal MRP for the margin you choose, where it sits against competitors, and what you keep on every channel, line by line.
Decide and share
Check your label against Legal Metrology rules, plan launch discounts, compare scenarios and send your team a pricing report.
One price, checked against the market
The yellow tag is your ideal MRP. The shaded band is what most competitors charge. Pick a different margin and the price moves with it; drag the tag to test any price.
What to do next, with the rupee effect of each fix
When the price lands above the market, you get the options ranked by how far they move it.
- Stop selling on the channel that sets the price
- Renegotiate that channel's discount, commission or ad spend
- Bring costs that run above your industry's range back down
- Or hold the price and invest in the brand
Free calculator and full version
The free calculator gives you a price range for one product. The full version gives exact prices for your whole range.
| What you get | Free | Full |
|---|---|---|
| MRP for your product | A price range | The exact ideal MRP, at any margin you choose |
| Products | One | Up to 50, imported from a spreadsheet in one go and priced as one range |
| Sales channels | Two | All eight: your website, Amazon, Flipkart, category marketplaces (Myntra, Nykaa, Ajio), quick commerce (Blinkit, Zepto, Instamart), modern trade, general trade, own stores |
| What you keep on each channel | Not included | Line by line, from making cost to margin |
| Cost bottleneck | The name of your costliest item | Every cost ranked by its effect on your MRP |
| Industry cost ranges | One typical figure per item | The full range for your category |
| Label check (Legal Metrology) | On screen | Plus a printable compliance sheet |
| Scenarios, launch pricing plan, buyer price survey | Not included | Included |
| Pricing report and WhatsApp summary | Not included | Included |
| Save and reopen your work | Not included | Included |
| Updates to platform fees, GST and label rules | Not included | For 12 months |
One payment for the year
Launch price for the first 100 buyers. left, then ₹1,999.
Twelve months of access and updates. Renew for ₹1,999 only if you want another year; nothing renews on its own.
- Every feature in the full version
- Use it on up to 3 devices: laptop, phone, a teammate's computer
- Fee, GST and label-rule updates for 12 months
- Whatever you entered in the free calculator carries over on the same browser
- Pay by UPI, card, net banking or wallet through Razorpay
- Full refund within 7 days if it does not work for you
Questions
Where are my numbers stored?
In your own browser, on your device. They are not sent to us. Use Save in the full version to keep a file you can open on another device.
I sell only on my website. Is it still useful?
Yes. Your website has its own costs: payment gateway, ad cost per order, shipping and returns. Most founders find the website price is set by ad cost and returns, and the tool shows how much each one moves it.
Where do the platform fees and industry figures come from?
Platform announcements and seller fee summaries, dated in the tool, plus working estimates for each category. Every default is marked; replace it with your own terms and the mark goes away.
Does it handle GST?
Yes. GST is worked out inside the MRP on what the customer actually pays, including the 5% and 18% slabs for apparel and footwear. Confirm your HSN code and rate with your CA.
What happens after 12 months?
Your access ends and your saved files stay yours. Renew for ₹1,999 if you want another year of access and updates. Nothing is charged automatically.
Can my team use it?
One purchase works on up to 3 devices. Sign in on each with your email and licence key.
Do I get an invoice?
Razorpay emails a payment receipt straight away. If you need a bill in your business name, write to support@yourdomain.in and we send one within two working days.
What if it does not suit my business?
Write to support@yourdomain.in within 7 days of buying for a full refund. No questions asked.